WEBSITE RETARGETING, DELIVERED
Turn visits into mail.
Someone visits your website but never calls, fills out a form, or gets in touch. LinkMail Direct gives you another way to reach them by automatically sending a customized marketing piece directly to their home.
THEY FOUND YOU ONLINE. REACH THEM AT HOME.
It’s an opportunity to reach interested prospects while your company is still fresh in their minds.
THE MISSED OPPORTUNITY
When someone visits your website, they’re showing interest in your company or organization. Most leave without taking the next step.
Don't let website visitors
disappear.
They browse your site, explore your services, maybe visit a few pages, and then they’re gone. No form submission. No phone call. No email address. No traditional way to follow up.
LinkMail Direct uses address-matching technology to associate qualifying website visits with physical household addresses, then automatically sends a marketing piece to the home.
HOW LINKMAIL DIRECT WORKS
From website visit to mailbox.
The follow-up happens automatically, without requiring the visitor to identify themselves or your team to build a mailing list.
STEP 1
They Visit
Someone visits your website, clicks a link, or explores specific pages.
STEP 2
We Match
LinkMail Direct identifies qualifying traffic and matches eligible visits to physical household addresses.
STEP 3
We Mail
A targeted marketing piece is automatically sent, creating a physical follow-up while interest is still fresh.
DIGITAL INTEREST. PHYSICAL FOLLOW-UP.
Your prospects are surrounded by emails, social posts, search ads, notifications, and countless other messages fighting for attention.
LinkMail Direct takes your follow-up somewhere completely different: their mailbox.
Put a tangible piece of your brand into the hands of someone who has already shown interest in your company or organization.
Get out of the clutter and into the home.
A SECOND CHANCE TO CONVERT
Not every interested prospect is ready to contact you during their first visit. Some are researching. Some are comparing. Some simply get distracted.
Reach visitors who didn’t reach out.
1
Reach Beyond the Screen
Connect through a physical channel that isn’t competing with inboxes, feeds, pop-ups, or digital ads.
2
Stay Top of Mind
Give your brand a tangible presence in the home after the original website visit ends.
3
Bring Prospects Back
Encourage interested visitors to return, contact your organization, make a purchase, or take the next step.
4
Do It Automatically
No manually building lists or chasing individual visitors. Once your campaign is running, we handle the process.
SMARTER DIRECT MAIL
Not every visitor needs to receive the same message. Build campaigns around the online behavior that matters to your organization.
The right visitors. The right message.
Different website activity can trigger different creative, turning direct mail from a broad advertising tool into a targeted extension of your digital marketing.
BUILT TO RUN IN THE BACKGROUND
A simple tag connects your website activity to the LinkMail Direct platform.
Everything happens automatically.
Address Matching
Qualifying traffic is evaluated and associated with eligible physical household addresses when a match is available.
Campaign Qualification
Your criteria determine which matched visits trigger a postcard and which message is sent.
Automatic Fulfillment
The postcard is produced and mailed without your team managing individual visitors or mailing lists.
FREQUENTLY ASKED QUESTIONS
Good questions. Straight answers.
LET'S TALK
Your next customer, member, client, donor, patient, or prospect may have already visited your website. They just didn’t contact you.
Turn website visitors into something more.
Give them another reason to come back with timely, targeted direct mail delivered straight to their home.